About Us


Our founder dealing with fish related business since over half century ago. New era evolving and water sports activity especially fishing become popular nowadays.


SOTELO (Strive For Strike) brand created to develop fishing tackle product for this specific industry. Our humble beginning started with budget products and developing full range of lure series (hard baits, soft baits and jig) under this brand. Apart from that, line, rod and reel also has been developed to cater the need of anglers to enjoy this hobby. We believe fishing is a good hobby and activities for society, binding family and friendship and teaching us to care for environment.


Our mission is to develop and supply full range and variety of fishing product in the future. We hope to co-operate with dealers and anglers especially around South-East Asia or any other region in this world who share same goals towards this industry.


Do not hesitate to contact or message us any inquiry or questions. We will try our best to serve you.

'' Strike, Capture photo, Release ''
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